Imagine two identical businesses…

Both selling the exact same thing to the exact same people.

While one is having record month after record month…

The other is closing their doors never to return.

While one can’t stop hitting refresh on their Bank account…

The other is wondering how everything went so wrong.

One’s turning everything he or she touches into gold…

And the other’s just plain tired of trying to make anything work.

Same product.

Same process.

Same profits.

But what makes one successful while the other struggles? What one thing could possibly be powerful enough to transform two identical businesses in two totally different ways?